1. The services we provide
Our mission is to give people the power to build community and bring the world closer together. To help advance this mission, we provide the Products described below to you:
1.1 Provide, personalise and improve our Products:
Your experience on Facebook is unique to you and unlike anyone else's: from the posts, stories, events, ads (if we show you ads on Meta Products) and other content that you see in Facebook Feed or our video platform to the Facebook Pages you follow and other features you might use, such as Facebook Marketplace and search. For example, we use information about the connections that you make, the choices and settings that you select, and what you share and do on and off our Products to personalise your experience.
For more information about how we use information to provide you with a personalised experience, please review our .
We help you find and connect with people, groups, businesses, organisations and others that matter to you across the Meta Products you use and (if you choose to engage with people on a third party's products) third-party products. We use the information that we have to make suggestions for you – for example, groups to join, events to attend, Facebook Pages to follow or send a message to, shows to watch and people that you may want to become friends with. Stronger ties make for better communities, and we believe that our Products are most useful when people are connected to people, groups and organisations that they care about. We want the content and suggestions that you see on Facebook to be as interesting and valuable to you as possible. Please see our for information on how our various recommender systems prioritise signals to determine which content and suggestions to show you, as well as options for customising your experience.
To help you discover content, products and services that may interest you, we show you offers and other sponsored or commercial content to help you discover content, products and services that are offered by the many businesses and organisations that use Facebook and other Meta Products.
Section 2 below explains this in more detail.
Our Products provide many ways to express yourself or communicate with friends, family and others about what matters to you – for example, sharing status updates, photos, videos and stories across the Meta Products (consistent with your settings), sending messages or making voice or video calls to a friend or several people, creating events or groups, or adding content to your profile, as well as showing you insights on how others engage with your content. We have also developed, and continue to explore, new ways for people to use technology, such as augmented reality and 360 video to create and share more expressive and engaging content on Meta Products.
We engage in research to develop, test and improve our Products. This includes analysing information that we have about our users and understanding how people use our Products, for example, by conducting surveys and testing and troubleshooting new features. We use and develop advanced technologies such as artificial intelligence, machine learning systems and augmented reality so that people can use our Products safely regardless of physical ability or geographic location. For example, technology such as this helps people who have visual impairments understand what or who is in photos or videos shared on Facebook. We also build sophisticated network and communication technology to help more people connect to the Internet in areas with limited access. And we develop automated systems to improve our ability to protect our community and our Products.
For more information about how we use your information to provide, develop and improve Meta Products, please review our .
1.2 Promote the safety, security and integrity of our Products, combat harmful conduct and keep our community of users safe:
People will only build community on Meta Products if they feel safe and secure. We work hard to maintain the security (including the availability, authenticity, integrity and confidentiality) of our Products and services. We employ dedicated teams around the world, work with external service providers, partners and other relevant entities, and develop advanced technical systems to detect potential misuse of our Products, harmful conduct towards others and situations where we may be able to help support or protect our community, including to respond to user reports of potentially violating content. If we learn of content or conduct like this, we will take appropriate action that may include notifying you, offering help, removing or restricting content, removing or restricting access to certain features, disabling an account or contacting law enforcement. Learn more about the restrictions that we may impose on the use of Facebook, including information on how we apply our content policies, procedures, measures and tools . We share information data with other when we detect misuse or harmful conduct by someone using one of our Products or to help keep Meta Products, users and the community safe. For example, we share information with Meta Companies that provide financial products and services to help them promote safety, security and integrity and comply with applicable law. Meta may access, preserve, use and share any information it collects about you where it has a good faith belief that it is required or permitted by law to do so. For more information, please review our .
In some cases, the Oversight Board may review our decisions, subject to its terms and bylaws. Learn more .
1.3 Provide consistent and seamless experiences across the Meta Company Products, outside of our contract with you:
We design our systems so that your experience is consistent and seamless across the different that you use depending on your choices. For example, we use information about the people that you engage with on Facebook to make it easier for you to connect with them on Messenger, and we enable you to communicate with a business that you follow on Facebook through Messenger.
1.4 Communicating with you:
We may need to send you communications, such as emails or in-product notices, to respond to you or inform you about any product-related issues, research or our terms and policies. For more information, please review our .
1.5 Ensuring access to our Products:
To operate our global services and enable you to connect with people around the world, we need to transfer, store and distribute content and data to our data centres, partners, service providers, vendors and systems around the world, including outside your country of residence. The use of this global infrastructure is necessary and essential to provide our Products. This infrastructure may be owned, operated or controlled by Meta Platforms, Inc., Meta Platforms Ireland Limited or its affiliates. For more information about how we transfer, store or process your information, please review our .